Branding a Project or Development has immediate benefits for the Developer and for the Project. It will position the real estate development with its well designed interiors, furniture and accessories with a distinct luxury lifestyle component.
With a worldwide known brand, a developer makes the market look up to the project and the developer himself with a sense of prestige and admiration. It is a gift wrapping of the development, a message to the market that luxury and lifestyle is the developer’s commitment to it’s customers.
Price achievable through branding but also through free media exposure and advertising on a national and international level reducing great part of the high tier marketing costs. “All the customer wants is to dream to be part of the brand, associated to it and to get this opportunity by buying into that brand in form of a property.”
We have seen that this financial benefit increases in hospitality projects such as hotel-apartments since the offer to investors will be to purchase a branded fully managed property with a fixed or calculable return alias an income generating asset.