Global Brand Tie-Ups

Branding is way to to achieve added value and new perceived quality and lifestyle.

Real Estate branding is one of the latest expansion of brand awareness some luxury fashion and lifestyle brands pursue away from their core businesses. Important brands are lending their name and image to real estate projects throughout the world. What’s the catch? Everyone benefits as developers achieve an added Real Estate value thus profits and thus elevate their prestige in the market and among investors. It is a mutual win-win situation.

Branding

Important brands like Trump, Marriott, Versace, Armani, Bulgari, Tonino Lamborghini, Aston Martin, Missoni, Hard Rock, Porsche, Swarovski, Hilton, have either branded real estate projects or lent their names for its furniture, accessories and/or interiors. This new idea of luxury through is an emotional lifestyle experience. The brand associated to luxury and lifestyle expressed through a modern interior design, style and classy furniture that gives a distinct developer prestige, visibility and a clear positioning.

Real Estate Branding

Real Estate branding is one of the latest expansion of brand awareness some luxury fashion and lifestyle brands pursue away from their core businesses. Important brands are lending their name and image to real estate projects throughout the world. What’s the catch? Everyone benefits as developers achieve an added Real Estate value thus profits and thus elevate their prestige in the market and among investors. It is a mutual win-win situation.
Under able advisory coordination of UCF, Successful Brand Tie Up in Dubai - Real Estate Category has been executed between Tonino Lamborghini Italy and Oriental Pearls Dubai.
Thanks to UCF experience in luxury, lifestyle and its close relations with prestigious brands along with international real estate experience of it’s team we can brand the following
Benefits of Brand Tie-Up – Win-Win Deal
Branding a Project or Development has immediate benefits for the Developer and for the Project. It will position the real estate development with its well designed interiors, furniture and accessories with a distinct luxury lifestyle component.



With a worldwide known brand, a developer makes the market look up to the project and the developer himself with a sense of prestige and admiration. It is a gift wrapping of the development, a message to the market that luxury and lifestyle is the developer’s commitment to it’s customers.

Price achievable through branding but also through free media exposure and advertising on a national and international level reducing great part of the high tier marketing costs. “All the customer wants is to dream to be part of the brand, associated to it and to get this opportunity by buying into that brand in form of a property.”
We have seen that this financial benefit increases in hospitality projects such as hotel-apartments since the offer to investors will be to purchase a branded fully managed property with a fixed or calculable return alias an income generating asset.



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